INTERNATIONALISATION OF THE PERFORMING ARTS
Mobility and openness to new circuits is key to guaranteeing the sustainability of artistic projects. At some stage in their development, artistic organizations need to try and expand the geographical areas they work in to take advantage of new opportunities outside their home country.
MOBILITY IN THE ARTS - WHY?
Existe en el sector de la cultura un consenso generalizado de que las artes deben internacionalizarse. Este principio se concreta a menudo en el objetivo único de promocionar y vender los productos culturales propios al exterior. Este valor, bien legítimo, ensombrece otros muchos que posee la movilidad, proporcionando una potente arma de desarrollo artístico, cultural, social, económico y personal (ver los beneficios que aporta la internacionalización).
ROUTES OF MOBILITY AND INTERNATIONALISATION: THE METHODOLOGY
"Routes of Mobility and Internationalisation" is a methodology for the assessment, analysis and planning of performing arts projects created by Toni Gonzalez. It includes all the phases and processes that a company, organisation or professional working in the performing arts and live music must complete to develop its national and international scope (go to methodology "Routes of Internationalisation") .
ASSESSMENTS AND PLANS OF MOBILITY AND INTERNATIONALISATION
The first stage in developing the mobility of a cultural project is to assess the obstacles that prevent access to wider circuits. Then it is necessary to develop a "strategic plan for mobility and internationalisation" which will include the actions needed to get onto the new circuit (go to the mentoring, education and support services).
RESOURCES FOR THE MOBILITY
Information is the cornerstone to internationalism. Knowing circuits, meeting points, cultural markets, subsidies, support organizations, handbooks, etc. is key to the success of increasing mobility and artistic circulation (follow this link to access to the database of resources for the artistic mobility)
Mentoring, training, support, research and digital communication for the development of contemporary artistic creations and access to new circuits
Proponemos Tutorías de Movilidad e Internacionalización para ampliar los circuitos o mercados de trabajo y Tutorías de Desarrollo Estratégico y Transformación del Modelo de Negocio para redefinir la actividad y adaptarla a nuevas oportunidades y circuitos.
NARRATIVES, TEXTS AND CONTEXTS
My long experience in performing arts internationalisation qualifies me as a consultant, mentor and trainer of companies, organizations and artistic structures that want to redefine their objectives and expand their geographical area of action.
I offer customized services that enable cultural organizations and projects to develop their mobility, in a sustainable way, discovering at every step new opportunities and values that enable them to grow and create unique cultural, educational and social experiences.
The strategic plans we develop together are based on the values that arts and culture has for itself and its ability to transform people and communities into more reflective, cohesive and egalitarian ones.