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The business models of the cultural sectors have a common denominator that weakens them, their offer of products or projects is not very diversified.

In the cultural sectors, the business models developed by the same creative group generate a range of very similar projects. Cultural and artistic companies or organizations often do not stand out for the diversity of their proposals,… Read more ......

Being able to differentiate between "Brand" and "Projects" in the arts sectors allows us to effectively investigate the values that make them unique and, in this way, sustainable. 

Brand and Projects are often confusedly related in cultural sectors. Although they are key elements for the success of the artistic works, it is convenient to clarify them and build specific narratives… Read more ......

What characterizes and differentiates artistic organizations is their "artistic narrative". Communicating it correctly on the website will therefore be a priority. 

The artistic narrative defines in a concrete and differentiated way the values, talents and capacities of organizations, projects or artists. An… Read more ......

In a year as difficult for culture as 2020, we are very proud that organizations and companies in the performing arts and music have given us their confidence to redefine projects and transform their business models.

The CORONAVIRUS is hitting very hard the weakest sector of culture. Small arts organizations have the priceless value of their creativity but, unfortunately, they lack… Read more ......

In November we published the Autumn 2019 Newsletter. It can be accessed at the following link:

Newsletter Autumn 2019.

The key elements for the sustainable development of the arts are the diversity of projects, a singular artistic narrative, the capacity for transformation and mobility.

The difficulties for the sustainable development of the arts, their projects and organizations, are obvious in the vast majority of new proposals. Very few manage to survive over time and those that do, survive in… Read more ......

Artistic multi-projects raise and differentiate a project’s value, especially in terms of international mobility.

An artistic project can be conceived for exhibition in different geographical locations. To go on tour and do gigs is one of the main objectives of artists and companies. These projects can travel through local, national or international circuits.

Proposals… Read more ......

Toni Gonzalez opened the Mexican performing arts annual meeting ENARTES 2017 giving a lecture on the keys for the artistic mobility.

El encuentro ENARTES 2017 tuvo lugar en Ciudad de México los días del 4 al 8 de diciembre de 2017. En él se presentó la más reciente producción de teatro, danza y música de todo… Read more ......