Building the Artistic Narrative for Mobility

Building a narrative
Title
Building the Artistic Narrative for Mobility
Collection
Handbooks for the Mobility of the Performing Arts (Cuadernos para la Movilidad de las Artes en Vivo)
Release year
2019
Language
Spanish

Building the artistic narrative for mobility helps to define the discourse of the artistic activity in order to be synthetic, complete and differentiated.

Building the artistic narrative for mobility is a hands-on guide aimed to define a discourse that helps the performing arts and music organizations present their projects in a global way, to audiences unfamiliar with them, but potential partners, clients or funders. Explaining the artistic or cultural project itself to potential collaborators or clients is the first action that organizations or cultural structures has to do when they want to access new national or international circuits, for this reason it is of great importance that the narrative is well constructed.

 

This 37-page publication, written by "Toni Gonzalez - Escena Internacional", gathers all the necessary information so that organizations and artists of the performing arts and music can answer the key questions: what are we? what do we do? why do we do it? how do we do it? what we offer? and what is our trajectory and achievements? Basic questions that allow organizations and artists reach the synthesis of their projects, in order to expose them in a differentiated and unique way.

 

The guide building the artistic narrative for mobility include theoretical introductions to each of the issues raised and practical advice for the overall writing of the narrative. It also includes a considerable number of real-life examples of organizations, companies and artists of the performing arts and music disciplines, both from the point of view of creation and production, as well as exhibition, education and community action. Numerous examples are also introduced to build slogans, keywords, communication messages, etc. and its application in web pages and other communication tools.

 

The publication is written in Spanish and offered for free. We hope it is useful for the mobility of the performing arts and music projects.