I am an independent consultant specialized in the strategy, transformation, and mobility of the performing arts. My four-decade career allows me to offer solid and multidisciplinary guidance for the sustainable development of creative projects in a globalized environment.
My activity focuses on helping organizations rethink their business models and project their activity in local, national, and international circuits. This practice is based on a personal analytical methodology that combines the rigor of my training as an industrial engineer with a sensitivity and deep knowledge of the artistic ecosystem.
As a consultant accredited by institutions such as ICEX, IVACE, and ICEC, and an expert evaluator for the European Commission, my commitment is to provide clarity, depth, and practical solutions to the mobility and growth challenges of cultural enterprises.
I was educated as an Industrial Engineer and Actor. I am a certified consultant by the Spanish Export Agency, ICEX-NEXT, the Catalan Institute for Cultural Enterprises, ICEC - Catalan Arts and the Valencian Institute for Business Competitiveness, IVACE. I have also been, for two periods (2022-2014 and 2006-1999), a board member of the International Performing Arts Network, IETM, an expert evaluator of European Commission projects for the programmes “Creative Europe” and “Horizon Europe”, vice-president of the “Asociación de Profesionales de la Gestión Cultural de Catalunya” (cultural managers Catalan association) and co-founder and vice-president of the international network of performing arts markets “EurAm Bourse.
I advises businesses and arts organisations on mobility, internationalisation, business model development and transformation. My clients include: “Auditorio de Tenerife”, “Nau Ivanow”, “Barcelona Flamenco Ballet”, “Kukai Dantza”, “Sympathy For The Lawyer”, “Asociación profesionales de la danza del País Vasco”, “La Petita Malumaluga”, “TeatroLab Madrid”, “Viu el Teatre”, “Tian Gombau”, etc.
I also run training workshops for the development of artistic projects and internationalisation in Spain (Madrid, Barcelona, Bilbao, Valencia, San Sebastian, Sevilla, Malaga, etc.), Norway, Serbia, Brazil, Portugal, Mexico, Colombia, Ecuador and Cape Verde.
I extensively lecture, teach and write on arts management, arts internationalisation and cultural policies in main cultural and artistic events and in professional media. That is been done in Europe and Latin America using indistinctly English, Spanish and Catalan languages I regularly publish the podcast “Mentor Cultural” and articles on internationalisation of culture on my own Blog.
In the past, I have worked for different cultural projects, artistic companies and institutions. Among others: “ENICPA – European Network of Information Centres for Performing Arts”, content director of “Feria Internacional de Teatro y Danza de Huesca”, coordinator of “Mov_s” (Space for International Exchange of Dance and Movement Arts) and curator of the programme “International Theatres Management” of “Red de Teatros Públicos de España”.
Prior, I have worked as artistic director of the festivals “Barcelona Street Arts” and “Mixtur Arts” within the Fiestas de La Mercè de Barcelona (from 1998 to 2003), artistic director of the Three Wise Kings Parade of Barcelona (2002 and 2003), project coordinator of NAUMON by la Fura dels Baus (2003-2004) and, for eight years, member of the direction team of the Feria de Teatro de Tàrrega (from 1991 to 1998).
I have conducted numerous studies on international cultural policy and best practice in the management of artistic projects (most of the researches and reports can be downloaded here in the web site). Among the recent studies: “Latin American Dance Mobility Plan” for “PID”(2019), “Mapping Resources for Performing Arts Internationalization – MARI”, for “FAETEDA – Spanish Performing Arts Federation” (2013); “Impact of Catalonian popular festivals” (2012), “Strategic plan for Basque Country performing arts internationalization” (2010), “Theatres in London, Berlin and the Netherlands” (3 handbooks, 2007, 2008, 2009), “Assessment of the dance sector in Catalonia” (2007 and 2009), “The Political and Legal Context of Private Support to the Culture in Canada and Quebec” (2007), “The Arts Councils in Europe” (4 reports: England, Scotland, Finland and the Netherlands - 2008), “The National Trust in England” (2006), “Practices and Models of Support to Contemporary Performing Arts in Europe” (2005), etc.
In a more distant past, I was through eight years, actors’ teacher in the “Estudio Nancy Tuñón” de Barcelona and worked as an industrial engineer expert in energy efficiency new technologies for “Catalan Institute of Energy”.