Arts management

"They are finished", "nobody calls them anymore", or "they are a failure". The cultural industry frequently evaluates success through the temporary applause of one season or the rule of the algorithm. We analyse why talent is only the starting point, and how to structure a multi-project model with a solid strategic base to build a durable artistic career

Is artistic quality enough to guarantee the success of a creation? Discover why talent represents only the engine of a cultural project, and how to operate strategic planning as the indispensable fuel to manage distribution and tours sustainably.

Critical analysis by Toni González on mentorship programmes for emerging artists in the cultural sector. Discover why a contact agenda is useless without a strategic framework, and how to optimize resources through senior experience.

Boost the global projection of your cultural projects with integrated strategic planning and artistic mobility services. We offer specialised consultancy for artists and institutions, combining strategic development (optimisation of resources, innovation and long-term vision) and internationalisation (access to global markets, collaborations and artistic residencies).

The globalisation and dynamism of the cultural sector present new challenges and opportunities for companies involved in the distribution of performing arts. In a highly competitive and ever-changing environment, it is essential to develop internationalisation processes

Creative relationships in artistic multi-projects optimise the opportunities for cultural organisations and artists by reducing the resources needed to generate new projects and income.

Soft skills for the internationalisation of the arts: Basic skills, attitudes or soft skills for the international dissemination of the arts, rooted in the intrinsic values of culture

The value propositions of the cultural sectors are rooted in principles and 'values' specific to culture and the arts. These are the main factors that differentiate them from other productive, social and industrial sectors

This text demonstrates methodologies for the transformation and development of projects and organisations in the Performing Arts and Music

Being able to differentiate between brands and projects in the arts sectors allows us to effectively investigate the values that make them unique and, in this way, sustainable